The PR Revolution by Maxim Behar

Maxim Behar

Sofia, Bulgaria

Maxim Behar is a leading Public Relations expert with wide experience and strong presence in many countries all over the world.

Maxim is President of the International Communications Consultancy Organisation (ICCO), the largest and most influential global organization of Public Relations professionals and practitioners.

He is also CEO of leading Bulgarian PR consultancy M3 Communications Group and Hill+Knowlton Strategies Chairman for Czech Republic.

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About the author

Maxim Behar is an international public figure, influencer and widely known PR & Social Media expert.

His latest book Generation F reached #4 of sales in Marketing category on Amazon, with previous books 111 Rules on Facebook and Secondary Instinct were absolute bestsellers.

He presents in hundreds of forums, conferences and summits all over the world.

	http://www.maximbehar.com
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The PR Revolution

The business in the social media chaos

The PR business through the eyes of a global professional and influencer, now President of the largest PR community in the world, the International Communications Consultancy Organisation (ICCO).

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	Career & Success Marketing/ Public Relations
	60,000 words
	25% complete
	15 publishers interested
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Synopsis

A book for the huge changes and new trends in the fastest and most dynamic business in the world these days - Public Relations.

The book covers very serious arguments about the changes, vast experience from different cultures and relations all over the world, and personal observations on how these changes happened.

Outline

The PR Revolution by Maxim Behar

Foreword:

Paul Holmes, CEO of Holmes Report

Shelley Spector, CEO, The PR Museum, NYC

Chapters:

The beginning - How PR has been invented

Why named Public Relations

Changes throughout the years

The best PR cases

Definitions of PR

II.

The death of Press Release

The online PR Evolution

Fight with Advertising

The world in the age of total transparency

Is PR better business now?

III.

The Social Media Sparked the Revolution

Power of Story Telling

Merge of PR, Advertising and Digital

Is it PR at all?

In house clients' trends

IV.

New media, new world

Who owns media

The army of amateurs

Crisis is really a crisis

Reputation might be killed in 15 seconds

The role of research

Modern PR tools

What a PR experts must be

Political PR has died

Changes in PR offices

What skills we must have today

PR experts or editors

The PR language - do we understand it

Software or human brain - you chose

How to influence people today

Speed, Simplicity, Self Confidence Rule

Old values, new tools

Measurements - so easy now

Risks - thousand times more than ever

VI.

Regional Tips - how The PR Revolution reflected in different regions

Education Today - the universities of life

VII.

What will be the future of the business

Audience

The potential audience are millions of PR experts, clients, PR departments in companies and corporations, PR and Social Media managers, and communication students from all over the world.

Promotion

As a manager of a big international PR and Social Media company, Maxim will use huge sales power in Social Media, Amazon and also engage his offices in more than 40 countries all over the world.

Competition

Many PR professionals are writing books these days, but very, very rare some can have the experience Mr. Behar has in the field of International PR, coupled with advice on how to create and run a successful company.

15 publishers interested

	Sunbury Press 250 copies • Partial manuscript. Sunbury Press, Inc., headquartered in Mechanicsburg, PA is a publisher of hardcover, trade paperback, and eBooks featuring established and emerging authors in many categories. Sunbury's books are sold through leading booksellers worldwide. We are a traditional royalty-paying trade publisher. Traditional publisher Literary Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, Science Fiction & Fantasy, YA Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Pennsylvania
	Atlantic Publishing Group, Inc. 250 copies • Completed manuscript. Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products. Hybrid publisher Children Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture Worldwide
	Ballast Books 250 copies • Partial manuscript. Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building. We help our authors sell more books, secure more keynotes, do more consulting, earn more customers, and book more media appearances. We want to work with the best of the best: Former Special Operations Forces, CEOs, big thinkers, industry-leading experts. Top-performing people with experiences worth sharing and skills that translate into a larger message and goal. We've seen particular success with military memoirs, but we've also recently hired a children's book specialist, so we run the spectrum of genres. We're a small but growing team and take pride in dedicating more time and energy to all our authors than traditional publishers. Hybrid publisher All categories , United States
	Black Pawn Press If the name sounds familiar, it's because it's a variation of the name of the publishing company used in the television series Castle. For those unfamiliar with the premise, the show featured a mystery writer who follows a police detective for research and winds up writing an entire series of books based on the cases they work on together. Having become friends during the run of the series, the imprint's founders (both authors themselves), thought they'd pay homage to the show and brought Black Pawn Press to life. In forming Black Pawn, we knew we wanted to do things a little differently. Instead of focusing on specific genres and tailoring to industry standard demographics, we're more interested in allowing people to simply tell their stories. Whether it's based on actual events, or if it's something they've allowed their imaginations to conjure, we're going to give them the opportunity to share their work with readers in both print and electronic formats. While other publishers are constantly worried about the bottom line, money isn't our driving force. Good people are, and it's sometimes those people who are being overlooked by mainstream publishing houses. Just take a look at some of the titles we've released so far and those in development, and you'll discover everything from a real-life mystical experience to the basis of several upcoming feature films and television concepts. So when you think of Black Pawn Press, think of us as a publishing house where we firmly believe that imagination has no boundaries. Hybrid publisher Literary Fiction, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, History, Journalism, Personal Growth & Self-Improvement Worldwide
	Boyle & Dalton 250 copies • Completed manuscript. Boyle & Dalton was founded in 2014 and publishes works of fiction, non-fiction, and poetry. The world of publishing is changing, we're changing with it. Our founder Brad Pauquette, conceptualized a hybrid model that balances the financial and rights model of self-publishing with the quality controls and production excellence of a traditional publisher. Our designers and editors produce exceptional books that are distributed in both print and digital formats to all major retailers, including Amazon.com and BarnesandNoble.com. Boyle & Dalton carefully consider all submissions for publication, based on manuscript quality. We do not accept erotica or children's books. Hybrid publisher Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Art & Photography, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Comics & Graphic Novels, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction Worldwide
	Hybrid Global Publishing 250 copies • Partial manuscript. Hybrid Global Publishing is a full service Hybrid Publishing Company dedicated to helping authors, speakers, and entrepreneurs get their message out by writing and publishing a book. We offer developmental editing, publishing, distribution, and marketing services for independent authors who are interested in speaking on stage, becoming more visible in the media, and establishing more credibility. The team has a combined 80 years of experience in publishing and has held editorial, management and marketing positions at major publishing houses, including The Free Press, Crown, Random House, and Avon. Hybrid publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Poetry, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Religion & Spirituality, Sex & Relationships, Society & Culture, Technology & the Future, Travel, Science Fiction & Humour Worldwide
	Panoma Press 500 copies • Completed manuscript • Looking for non-fiction books, specializing in business, self-help and health and wellness books. Panoma Press is based in the UK and is an award-winning independent publisher of 200+ license and translation deals negotiated for our authors, 50+ awards won by our authors and their books, and we sell books in thousands of bricks and mortar stores and online retailers, not just Amazon! Hybrid publisher Mind & Body, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, Personal Growth & Self-Improvement, Society & Culture Worldwide
	1106 Design, LLC Dear Author, You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t know that it’s no longer necessary to work with a publisher—especially publishers who charge fees to produce your book upfront and deduct more costs on the back end whenever a book is sold. 1106 Design is an author services company. We provide all the editorial and design services you’d expect from a publisher to turn your manuscript into a market-ready book—editing, cover design, interior layout, proofreading, eBook formatting, and more—at the traditional publisher level. Unlike a publisher, we’ll help you obtain print-on-demand printing and worldwide distribution in your name so that you earn, in most cases, several dollars more for every book sold instead of a measly “royalty.” We’ll customize a package of services to suit your exact needs at affordable prices ranging from $4,000 to $10,000, depending on your manuscript's word count and complexity. And we’ll manage all the intricacies of book production, so you don’t have to. After this one-time investment, every penny of net revenue from book sales goes directly to you, never to us. If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. 1106 Design has been in business since 2001 and is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org. How can we serve you today? Sincerely, Michele DeFilippo, owner Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	Atmosphere Press 250 copies • Partial manuscript. Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
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Maxim Behar is a globally recognized Public Relations and media expert, diplomat and entrepreneur. He is a founder, the CEO and the chairman of the board of M3 Communications Group Inc., the leading Bulgarian PR company and part of the largest public communications corporation in the world, Hill+Knowlton Strategies.

Maxim is also the president of the International Communications Consultancy Organisation. He is the honorary consul general of the Republic of Seychelles in Bulgaria, the vice president of the Atlantic Club in Bulgaria, the chairman of the Board of Trustees of For Our Children Foundation, a member of the board of the World's PR Museum in New York City and a lecturer in many universities and forums all over the world.

Maxim Behar is the chairman of the board of the World Communications Forum in Davos, Switzerland.

But Maxim's life is not only PR. In-between he is a parachute jumper, plays drums and golf, listens to rock music and adores The Cranberries, The Killers, Muse and especially Canadian Arcade Fire.

Where does Bulgaria stand at the moment? West or East? What are the main international challenges facing Bulgaria?
Let me explain – I never divide Europe and the world as a whole into East and West, but rather into North and South... But even that perspective now is not actual anymore, especially when talking about Bulgaria. It is a strange country, indeed. More like a pomegranate – sometimes not very luxury and beautiful outside, but extremely tasty and healthy inside... It is just a metaphor of course, but the reality is that not so many people in the world know how beautiful this country is, how educated, intelligent and ambitions its people are, and also what a bright future they will have if the state machine worked properly. And in fact these are the main challenges for Bulgaria now: much better promotion of the country globally and adjusting the administration and the political system to work for the people and for the establishment of much, much better business environment. More successful international investment case studies will mean not only more places that Bulgarian young people can work successfully, but also more good case studies experience and fresh market "air" in the country. This cannot happen without an intelligent, massive and modern campaign to promote Bulgaria – not as a tourist destination, but as a country with million of business opportunities, full with nice people, having European mentality and relations long before the country was accepted as an EU member exactly 10 years ago. If we manage to provide this campaign immediately, with no delay, then the country will be put on the global investment map and will benefit a lot.

What are the main challenges inside Bulgaria?
Not a big difference than any other mid-sized country in the world. The political system does not function well, but this is a global issue. Corruption is often mentioned in the media as a big issue, but I am in deep doubt whether it is higher than any other country in South Europe, South America, Africa or Asia... All internal challenges and issues in fact will be solved with a good functioning market and developing investments in good fields. All we know that Bulgaria has now one of the lowest, if not the lowest at all, taxes in Europe. Business pays just 10 percent corporate tax and this is all. Same index for individuals, and dividend tax for the business is just 5 percent. It puts Bulgaria in a very advantageous position compared to any other country in Europe, but not so many people understand this . It is true that the living standard is also quite low, for sure the lowest in Europe. However, the main reason for this is not the sometimes not very well functioning market, but the lack of motivation among the big local businesses to look much more modern and invest in their employees' education and careers.

What could have Bulgarians done differently in the past 25 years?
It is easy to judge after quarter of a century and to point the wrong or right steps. Especially looking from the outside. But there are many obvious things which could have been done differently and the most important of them is the huge delay with the country's promotion abroad as attractive investment destination. This is the most crucial mistake, which I hope might be really corrected not in the next 25 years, but we need to do this in the next 2.5 years.

You have been a pioneer of both PR and the advertising use of social media – not only in Bulgaria, but also internationally. What is the current state of affairs in the PR business? What has changed since the advent of social media and what in your opinion is the way ahead?
The public relations business had changed beyond recognition in just 10 years. The most important change is that for the first time in history PR experts have direct access to the media. They own social media, can post articles on behalf of their clients, or simply opinions, can influence directly and indirectly, and can approach audiences without the help of traditional media. The situation requires completely new qualities, education and tools. This really made our business totally different. Significantly, the three main elements of public communications business – advertising, public relations and digital – have already merged. And the big "fight" is not only how those businesses will cooperate successfully to benefit our clients, but also over who will be the leader of the new merged business. My definite opinion is that public relations will be the leader. Just one of my arguments is that the modern communications business is driven by content – and who else than PR experts are masters of content and influential messages?

How has traditional journalism changed? Can you trust the social media networks for the sort of news and opinion they bring?
There is no journalism anymore, journalism as we remember it 10 or 15 years ago has died. Now everyone is a journalist, everyone owns media and everyone takes the personal responsibility of his or her words. The biggest advantage of the new media is that they are interactive – if you disagree with an article or statement, you do not need to write a letter to the editor, you just click and post you opinion. Then – it is up to all of us, the readers and consumers of new media, to judge whether we can trust it or not. The media may be much freer, much more informative and much more interesting. However, there are risks involved as well, the main being how whoever posts stories can be held accountable for his or her words.

What is your client base in Bulgaria and who do you aim to reach?
In M3 Communications Group Inc. we love our clients. In social media, the hash tag we put every day is #m3dreamteam, but the reality is that we always include our clients into this Dream Team and work with them in very deep chemistry. We also never divide the clients into big or small, local and international, rich and poor. Just do our job responsibly and we know that "good work generates more work" and this is the only way we can approach the clients. The formula is very simple, I call it the Three S's – Speed, Simplicity and Self-Confidence. In the modern world the speed of making decisions, of responding and also of solving crises is extremely important, an so is the ability to make sophisticated things simple and to prioritise. And finally, I do not know any successful entrepreneur who has made it without self-confidence.

What can and what can't a good PR expert do at the present time in Bulgaria?
In fact Bulgarian market is like any other in the world from the standpoint of the Public Relations business. We need a lot of creativity, transparency, responsibility, good ideas and of course our full dedication to the business. A good PR expert in Bulgaria can be as successful as any good PR expert in the United States or France, for example. And this is one of the great achievements of Bulgaria for the past 25 years. It has given a chance to all to succeed and be satisfied with what they do.

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Maxim Behar

About the author

The PR Revolution

Synopsis

Outline

Audience

Promotion

Competition